Connecting the dots from high-level strategy to the nitty-gritty details.

I bring experience leading digital campaigns, from start to finish: planning the content calendar, copywriting, setting KPIs, launching, and providing a comprehensive metrics report for a brand campaign across digital channels (email, organic and paid social media, web).

Creating a strong brand identity is like creating a mini universe. I bring experience in formalizing brand and voice guidelines for a global nonprofit organization, including spearheading the development of a style guide focused on accessibility and inclusion, and a framework to facilitate more open and efficient cross-team collaboration with internal subject-matter experts and creative contractors.

I’ve led the content strategy and digital content creation for work spanning sectors, regions, and cultural contexts to engage a diverse audience with stories, news, insights, and on-ramps.

I bring experience leading content creation for clients at an agency and on an in-house communications team for a global nonprofit on programmatic, research, and storytelling initiatives across regions — digging into the weeds of a wide range of subject matter to write digital content to be published across digital channels, including email, social media, blogs, and web. I bring my curiosity to every story, and my favorite challenge is repackaging a piece of content to launch across channels — marrying compelling, accessible storytelling and media with data-proven tactics.

From community management to navigating the labyrinth that is Meta Business Suite to pressing “publish” on a post, I am happy to do the critical, timely work of day-to-day social media management.

“Let me share the tracker I made for that.” I bring an obsession for color coding, strong project management skills, expertise in marketing automation and analytics platforms, and an ability to connect the dots on a wide range of projects. I’ve worked with communications team members, C-Suite, web developers, graphic designers, subject-matter experts, and other stakeholders to drive forward strategic projects like: building and launching microsites for public-facing reports, creating organization-wide internal communications resources, systems for tracking and reporting communications and marketing metrics, and more.