My social media work:

• Define social media budgets, oversee paid campaigns, and guide strategic content across platforms.

• Pilot new content formats and regionally localized content.

• Provide guidance on tone and channel-specific adaptation of messaging.

• Conceptualize and lead digital brand campaigns supporting thought leadership, program visibility, and fundraising.

• Design and implement content calendars and comprehensive systems for tracking metrics across digital channels.

• Evaluate performance against KPIs and provide actionable insights.

• Manage and mentor digital contractors in copywriting, social media operations, community management, data collection, and basic metrics analysis.